Unveiling nature’s best-kept beauty secrets

With passion and commitment towards sustainability, and nature-loving beauty, We have handpicked and curated - Conscious, Organic, and Ayurvedic products to bring out the best in you.

Beauty that’s Conscious

From the beginning of time, the Earth has been boundless with beauty - a beauty that is harmonious, natural, and one that nourishes. This is the Earth's story. This is Aardae's Story. At Aardae, which means Earth in Dutch, we look at mirroring the Earth's beauty philosophy. Founded in Singapore, we are a unique platform that houses conscious beauty brand and specialises in ethically-sourced, cruelty-free and sustainable products. Our team of experts’ hand pick beauty labels that are equally committed to our principles of conscious and sustainable living. Every product on Aardae is analysed, tried and tested, and our catalogue features ingredients that are non-toxic, safe and make you glow.


Beauty with Ethics

Aardae believes that beauty creates a lasting impact when its comes from within. This is why brand Aardae, at its very core, has been built with values that are unwavering and uncompromised.



Our love for the planet and for our customers drives our commitment towards conscious beauty.



We walk the talk and go to great lengths to bring you products that are good for you, and the Earth.



We respect your choice to embrace conscious beauty by bringing you carefully selected products made with the planet’s most gentle yet potent ingredients.



We offer products that are tried and tested by experts and set a very high bar for conscious beauty.



We recognise that our choices today contribute to the Earth's future. We are hopeful for a bright and conscious tomorrow for our mother Earth.



We understand that beauty can never be fake or run-of-the-mill. So, we handpick products that are authentic and one-of-a-kind.


Our Partners

Beauty in community

Aardae is so much more than a beauty brand. We are a beauty movement. Our journey towards ensuring happy, healthy customers and a conscious environment is supported by our brands and partners. Operating out of Singapore, Aardae is home to carefully chosen brands from around the globe that share our deep commitment to promoting conscious beauty.

Our Future

Beauty that is everlasting

Being one with the Earth is Aardae's tomorrow. This is why we work hard to make sure that the future of beauty is sustainable, free of toxins, crafted from healing ingredients, and nurtures the future generations. Aardae is an international brand that holds ethical beauty close to its heart and fully embraces its responsibility towards making a positive and lasting impact on the environment.



Shweta Gupta

Founder CEO

She joined the family-run business of garment export about 15 years ago. Being one of the oldest export houses in the country and working with some of the leading brands in the world, Shweta got a chance to work with and understand the world of exports in India. In her tenure of 14 years across export houses, she handled various departments from R&D to Operations that helped her gain expertise in the export world.

Darshana Balagopal

Founder CEO

A Brand and Marketing Strategist who has launched and headed the marketing for Palladium - the luxe version of Phoenix Malls, Darshana was instrumental in bringing brands like Hugo Boss, Canali, Michael Kors, Coach, and Ferragamo to Chennai. After spending nearly a decade working in PR and Marketing for Global and International brands, she went on to work as the Country Head, Offline Marketing for OnePlus India.

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