Did you know that celebrities like Fann Wong and Kendall Jenner who promote beauty products, routinely go minimalistic with their makeup and skin care!   

Now, here’s a question for you.   

Do you follow a beauty trend to keep up with the world or because you believe it best suits your personality and your skin type?   

Beauty is skin deep and it needs to be nurtured to keep it healthy, glowing and beautiful. However, the makeup and skin care routine you choose to follow cannot be out of any FOMO.    

 Paradigm shift 

For many years up till recently, ‘the more the merrier’ was the mantra. More products and more steps in your beauty and skin care routine were seen as better and more beneficial. Experimentation with makeup and skin care regimes aiming at getting glassy, glowing, flawless skin led to the insane popularity of the 10-step Korean skincare routine, the Japanese 4-step skincare routine, etc.   

However, there has been a paradigm shift in the thought process since then. Realization dawned that these skincare trends meant significant money and time investment, not to forget the carbon footprint that we were leaving behind through the production and usage of a multitude of these beauty products. And the chemical overdose on the skin was not necessarily doing good to it either. Instead of helping troubled skin become healthier, the skincare ingredient overload was possibly aggravating existing issues or creating new ones.   

Stepping away from insanely demanding skincare trends  

Skin minimalism or skinimalism became the most practical response to these insanely demanding skin care routine trends which insisted on repeating a certain number of steps with a specific number of products for healthy skin.       

The premise of skin minimalism is quite simple and is based on the less-is-enough ethos. You go minimal on the number of products and steps to keep your skin healthy and vibrant.    

Remember – Your skin care routine benefits cannot be measured by the number of products or the number of steps in the routine.  

Pore Refining Cleansing Balm With Natural Fruit Acids-AHAs   

In some skin care routines, after you remove your makeup using a makeup remover, you must follow it up by cleaning your skin with a cleanser. This Pore Refining Cleansing Balm is enriched with fruit AHAs that help remove makeup, dead skin cells, and blackheads, resulting in a clearer, brighter complexion. Additionally, it contains plant based fatty acids which are derived from coconut oil and glycerin that work as an excellent emollient and skin-replenishing ingredient. This product can be used both as a makeup remover and a cleanser, and hence there is no further need for an additional cleanser.   

Kumkumadi Saffron Gold Face Scrub   

Exfoliation scrapes the dead cells of your skin and face wash removes those dead cells. The Saffron Gold Face Scrub by Kumkumadi is an exfoliant cum face wash that will remove deep-seated dirt, dead skin cells and excess oil while promoting collagen regeneration. It is also known to unclog pores, remove blackheads and dark spots and heal micro-cracks in the skin to improve skin texture and make the skin radiant and supple.  

Rose Water Balancing Mist  

Toning and applying essence for hydration and moisturisation can go together and does not require application through separate products. This face mist is infused with anti-bacterial ingredients like rose and aloe vera that hydrates, tones and moisturizes the skin while preventing skin infections. Additionally, it cleanses and tones the skin making it clear and supple. It can also be used as a base for setting makeup.   

Herb Enriched Skin Tint - Ivory  

An important aspect of any skin care routine is moisturising followed by applying sunscreen. This lightweight moisturizing skin tint minimizes the appearance of pores, and signs of ageing while keeping the skin moisturized and providing broad-spectrum UV protection. It contains Ayurvedic ingredients like brahmi, manjistha, and Indian lotus that hydrate the skin. The finished look after application is smooth and non-cakey.  

Beet Tint - Beetroot Pigmented Lip And Cheek Tint

As part of your make up, instead of using individual make up products for lips and cheeks, you could use this multipurpose lip and cheek tint with beet juice's rich pigmentation which easily blends to give a sheer texture and matte finish. Its non-sticky formula glides smoothly to give a single stroke application. This product does away with the need for an additional blush and gives you supple lips and plump cheeks.     

A skin minimalistic regimen does not cut short on any step. It simply removes redundant steps and clubs skin care steps with similar functions. Skin minimalism determines how much is absolutely essential for our skin and what can be avoided. The purpose is to allow our skin to breathe and let it heal as naturally as possible.   

Skin minimalism is also about sustainability for when we invest in fewer beauty products, we are also minimizing the adverse environmental impact caused by excessive production and consumption. Finally, skin minimalism promotes body positivity. To be comfortable in our skin and not have to live up to the insane beauty standards can be as comforting as it is invigorating.   

Always remember - your skin does not need to follow a trend to stay and feel beautiful!  

Aardae is a beauty brand that is conscious, sustainable, and cruelty-free. We offer a comprehensive range of beauty care products complementing the attitude and expectations of the modern woman. Our high-quality concern-based beauty solutions contain the goodness of Natural, Organic, and Ayurvedic ingredients.